Insights

Notes onproduct pages.

How we think about the page that has to sell the product. No client metrics. No borrowed brands.

See the Lab
Refill Cadence concept still
Refill Cadence. A Form & Cart subscription concept.

From the Lab

The pagesthese notes describe.

Until we have enough Form & Cart Shopify launches to show, we ship original concepts instead of borrowing credibility. These are demonstration projects — not client case studies.

Open the Lab

Insights

Do you need a Shopify redesign—or just a better product page?
A simple way to decide whether the whole Shopify storefront needs rebuilding or the buying experience needs a focused fix. Read more...
Shopify cart optimization starts before the cart
Why many cart problems are really product-page, offer and decision problems that happen earlier in the buying journey. Read more...
7 questions your Shopify product page should answer before asking for the sale
A practical checklist for making a Shopify product page easier to understand, trust and buy from. Read more...